Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Behavioural Science
We use behavioural science for product development to improve your product validation process. This helps you make more accurate decisions based on what consumers really think about your product.
What is behavioural science?
Simply put, behavioural science helps businesses and product managers discover what consumers actually do, rather than what they say they do. This helps you make more accurate decisions based on what consumers really think about your product.
This data is crucial to teams that design products for ever-changing markets.
Product intelligence driven by behavioural science
Created with behavioural scientists from the London School of Economics, our platform provides a combination of quantitative and qualitative data. This offers you access to more comprehensive and accurate consumer intelligence data, allowing you to build products that better address your consumers’ needs.
Built on science
We apply the latest research in behavioural science to constantly refine our platform, which leads the way in understanding how and why people make purchasing decisions.
More robust data
Vypr’s scientific foundation means our consumer data is robust and reliable because:
- We ask the right questions in the right way
- We better understand how people make decisions
Behavioural product validation
Our brains make decisions in the following two ways:
- System 1: fast, instinctive and emotional decisions
- System 2: slower, more deliberate and logical decisions
As an example, in the supermarket, we’re typically using System 1, which means it takes us just 3 seconds to buy a product — and even less to make a decision on what to buy.
What does this mean for your products?
Unlike traditional focus groups, Vypr gets to the heart of how your product will truly perform when consumers are making these decisions.
We test fast, automatic System 1 responses by asking quick and impulsive questions to the Vypr Community; the consumers using our app. Our app enables consumers to answer questions quickly, in the real world (rather than in a fusty box room in a research laboratory).
Together, this methodology makes our intelligence more statistically and scientifically robust than any other.
Why is behavioural science important for the product development process?
Taking advantage of behavioural analytics and data during your product development life cycle greatly assists with behavioural design. Behavioural design combines behavioural science (human psychology) with design and technology to help you better understand human tendencies and user behaviours.
These are 3 key ways behavioural science and technology can benefit any new product development process:
Accuracy
At Vypr, we apply behavioural science and psychological principles to the product research and development process to produce more accurate data. We conduct customer insight marketing in the real world rather than assessing the user’s journey in a room.
As trusted providers of consumer intelligence for manufacturers and retailers alike, Vypr’s consumer behaviour insight helps you take a proactive approach. This ultimately enables your product teams to build products that your consumers actually want.
Speed
We use behavioural science to help you create questions that are short, to the point and impactful rather than long, drawn-out quizzes. This ensures that you get faster replies from the Vypr Community.
Your target audience receives your steers (our version of questions) directly to their phones via our Vypr app. This enables a quicker response time, which in turn speeds up your new product development strategy.
Objectivity
By asking the right questions and using continuous product validation testing, you’ll be able to accumulate objective evidence on a new concept or idea.
This data provides you with high-value information from the right people rather than suggestions or assumptions solely from inside your team. Vypr can help you make objective decisions during your product design process to yield better sales results upon launch.
Better decisions for your business
You can build better products quickly and effectively by leveraging fast and robust consumer insights from our platform. Through our mobile-first consumer communities, we provide a mix of qualitative and quantitative functionality to help enhance your decision-making process.
Our customer insight platform is ideal for businesses in a range of industries, including:
- Consumer packaged goods (CPG)
- Fast-moving consumer goods (FMCG)
- Retail
- Beauty and cosmetics
- Financial services
- Leisure and tourism
Agile product development
We adopt an agile methodology that can be carried across all departments. This agile innovation integrates design, product and marketing functions while also heavily focusing on micro-testing at every stage.
Through testing every product element with stakeholders and — most importantly — consumers, your product designer and whole team can improve on ideas before they have the potential to cost you.
Make evidence-based decisions with ease — just Vypr it.
“The critical benefit of the VyPops service is that we were also able to use the Vypr platform to reach the right customers to speak to for our focus themes. That level of accuracy to hear the right voices is invaluable”
Build better products faster with Vypr
Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.
Find success with your target audience with Vypr’s use of behavioural science for product development.
