Vypr Product Intelligence
Discover what your target customers think of your brand and products.
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About Vypr
Vypr is the UK’s leading product intelligence and performance accelerator: software that sits on the desktops of product developers, marketers and retailers throughout the UK.
Our vision
VYPR is a Manchester (UK) based technology business that transforms innovation success for organisations of all sizes. Founded in 2013, our 100% digital, high-frequency, Agile approach to consumer testing is proven to increase product success over traditional methods.
Every week, we test 1000’s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.
From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent.
Where we began
For too long we’ve been complacent about a 90% failure rate in innovation, highlighting flaws in the innovation process. A lower-risk yet higher-return way to innovate was desperately needed – time to “innovate our innovation”.
Looking to the Technology sector, who were and are effectively using Agile principles to transform their innovation, led founder Ben Davies to start thinking about applying this Agile Innovation approach to product innovation, alongside Bill Harte, and VYPR was then started as a business.
Where we’re at
Today, we are growing faster than ever to provide the best possible quality of service to our clients. At VYPR, we know the importance of data, which speaks louder than just words – and so we’re proud to announce that we have a renewal rate of 95%.
Where we’re going
The whole team has shared a firm belief that the product innovation space within Consumer Goods & Retail was ripe for disruption and improvement.
Our hypothesis at the time was ‘how dramatically can innovation outcomes be improved if predictive data is introduced all the way through the product development process?’.
Our ethos has not shifted over the last 7 years, if anything we remain even more resolute. The opportunity is huge, and we aim to have a transformational impact on product innovation in Consumer Goods globally over the next 5-10 years.
What are Vypr about?
We believe in putting fast, predictive consumer insight at the heart of innovation, helping you create better products, faster, every time.
Vypr’s culture and values continue to embed themselves in all our work. The Vypr team prides itself on being hard-working and strives to achieve the best outcomes for all.
We are Agile
Constantly reviewing our approach, we strive to transform innovation across the industry
We are Empowered
Focusing on our people, we know every individual’s contribution is vital
We are Candid & Caring
Supportive and attentive, we act with the highest ethical standards
We are Passionate
Highly motivated and passionate, our clients know we care about their success
We care
Our proven approach makes innovation outcomes better for consumers, as companies develop the products they actually want.
About our impact.
As a remote team, we deliver high quality service whilst reducing our carbon footprint, because we care…
About our clients
VYPR continues to benefit clients, by providing high quality service and support, evidenced by great feedback:
About our community
At the heart of VYPR is a state-of-the-art consumer facing app, powered by our community.
Build better products faster with Vypr
Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.
Find success with your target audience with Vypr’s use of behavioural science for product development.
