Brand Tracker

Gain a better understanding of what your consumers really think about your brand and product.

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About Vypr brand tracking

Vypr offers a quick, robust and agile brand health tracking solution. We have carefully developed an affordable and quick brand awareness tracker that allows you to leverage customer feedback to gain data insights that can truly benefit your brand.

When you pair your Vypr licence with our brand sentiment tracking solution, you can:

  • Gain insight into how customers really view your brand and products
  • Track a category pre or post activity, and before entering the market
  • Track your brand over any time period
  • Track your competitor’s improvement or decline
  • Target category buyers if required

Discover how you can stay one step ahead of your competition with Vypr’s unique brand tracking solution.

In this Section

Brand management and performance

Monitor your brand health with our BrandScore metric, tracking key metrics. Understand how customers view your brand and identify opportunities for improvement and growth.

Using our brand tracker, you can target your audience to provide a Brand Funnel from Awareness to Consideration, through to Purchase intent.

Do you feel emotionally connected to any particular brands?

Yes
0%
No
0%
Not thought about it
0%

Sent to a Nationally representative sample

Have you ever bought a ‘product exclusive’ that was only available in a certain retailer?

Yes
0%
No
0%
Unsure
0%

Sent to a nationally representative sample

Industry-standard metrics

Vypr’s brand equity tracker measures against the following 12 industry-standard brand tracking metrics, which are comprehensive and effective in nearly every case:

  • Awareness
  • Identification with brand values
  • Sentiment
  • Recommendation
  • Quality
  • Value
  • Purchase intent
  • Word of mouth
  • Ad reach
  • Media reach
  • Purchase consideration

Track your brand performance and discover if your brand campaigns are working with Vypr’s product intelligence platform.

Why is brand tracking important?

Our brand tracking research gives you the insights needed to better understand the impacts of your brand-building initiatives. Tracking your brand with Vypr can prove invaluable, as brand tracking continuously measures key metrics that contribute to brand health. These include consumer perceptions, sentiments, and brand reputation.

Regularly assessing your brand’s health and customer loyalty helps you make quick and accurate decisions to align your brand with the needs of your consumers. Brand tracking studies also help you:

  • Measure and evaluate your brand performance
  • Test brand strategies
  • Monitor brand loyalty
  • Identify new opportunities for growth and improvement

Vypr’s cost-effective brand sentiment tracker provides you with everything you need to stay ahead of competitors and better align yourself with your target consumers. With branding insights specific to your company and industry, you can make the improvements needed to attain loyal customers.

For a brand tracking report that helps you make more evidence-based and data-driven decisions, choose Vypr.

“We’re able to make advised decisions on the go by consulting with our target demographics directly across a huge range of topics, without the need to commission intensive research projects.”

Tim Morris,
Head of Marketing – Europcar UK

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Make better decisions with Vypr’s brand tracking service

Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.

Discover the true commercial value and consumer perception of your brand with Vypr’s brand tracker service.

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