Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Better Decisions, Winning Products.
Understand your target consumers with fast, cost-effective insight to make the right product decisions at the right time.
Our Customers
Discover how we’re helping 100’s customers develop winning products.
Targeted, robust, consumer data at speed
Segment and target your ideal consumer, with results back in minutes, giving you clear feedback on initial concepts, product names, branding, packaging, pricing, and so much more.
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Product Intelligence Platform
Discover how Vypr works
At Vypr, our role is to amplify the consumer voice. With a diverse community exceeding 75,000 active users, we help you place the consumer at the centre of every decision you make. Upload steers (questions) through our easy-to-use desktop platform and gain predictive consumer insights from the Vypr Community.
Empower your business to stay ahead of ever-evolving changes in customer behaviour with cost-effective consumer insights from our product intelligence platform. Our platform facilitates faster, more agile product development through our expert support and cutting-edge research technologies.
Collaborative and intuitive platform
Make winning decisions that are 100% consumer-centric and multi-team. We empower key decision-makers with the latest customer data available in a collaborative environment through our easy-to-use product intelligence platform. Vypr is designed for all teams and is easy to use, whatever your experience level, with expert support given along the way for robust and reliable insight.
Consumer-facing mobile app
An engaged community translates to exceptional data quality. Vypr’s mobile-first app is connected to our proprietary consumer community, allowing us to properly engage them and avoid ‘click for cash’ consumers. We give our consumers integrity scores and remove ‘bad actors’ with no hesitation. The process ensures robust, reliable data from real people.
Target your ideal customer
Make data-driven decisions powered by robust consumer insight. With Vypr, you can put the consumer at the forefront of product decisions. Our product intelligence platform opens an insightful window into the preferences of your target segment with fast, customer data.
Create better products, faster
Accelerate time to market with our innovative product intelligence platform. With robust consumer data at your fingertips, Vypr can help you drive efficiency and focus across all teams. From ideation to development and the optimisation of product performance, our platform can help you drive agile product innovation while increasing revenue and profitability.
The Vypr difference
Vypr allows you to understand the market and your consumers and test every element of your product offering.
Expert support
A product intelligence platform built by people like you, for people like you.
Get hands-on support from our expert Customer Growth Team. With 150+ years of combined experience in roles like yours, we understand what it takes to grow a business.
Behavioural science
Backed by the latest research in behavioural science.
Vypr’s scientific foundation ensures we can help you improve your product validation process with more robust predictive consumer intelligence.
Reliable data at speed
Say goodbye to guesswork; we turn decision-making into a science.
With access to reliable quantitative and qualitative data, you can make the right product decision at the right time and react to faster to market conditions.
“The outcome of the market research has been widely shared with stakeholders at Caste Howard and has directly influenced this year’s plans for the Farm Shop. It will lead to some follow-up research, as we now know what is possible!”
Better products start with Vypr
Discover how Vypr can help your business deliver winning products today.
