Better Decisions, Winning Products.
Understand your target consumers with fast, cost-effective insight to make the right product decisions at the right time.
Targeted, robust, consumer data at speed
Segment and target your ideal consumer, with results back in minutes, giving you clear feedback on initial concepts, product names, branding, packaging, pricing, and so much more.
Number of Demographics
Steers Answered (weekly)
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Product Intelligence Platform
Discover how Vypr works
At Vypr, our role is to amplify the consumer voice. With a diverse community exceeding 75,000 active users, we help you place the consumer at the centre of every decision you make. Upload steers (questions) through our easy-to-use desktop platform and gain predictive consumer insights from the Vypr Community.
Empower your business to stay ahead of ever-evolving changes in customer behaviour with cost-effective consumer insights from our product intelligence platform. Our platform facilitates faster, more agile product development through our expert support and cutting-edge research technologies.
The Vypr difference
Vypr allows you to understand the market and your consumers and test every element of your product offering.
Expert support
A product intelligence platform built by people like you, for people like you.
Get hands-on support from our expert Customer Growth Team. With 150+ years of combined experience in roles like yours, we understand what it takes to grow a business.
Behavioural science
Backed by the latest research in behavioural science.
Vypr’s scientific foundation ensures we can help you improve your product validation process with more robust predictive consumer intelligence.
Reliable data at speed
Say goodbye to guesswork; we turn decision-making into a science.
With access to reliable quantitative and qualitative data, you can make the right product decision at the right time and react to faster to market conditions.
Better products start with Vypr
Discover how Vypr can help your business deliver winning products today.