Reports
Food for thought: Does sustainability matter?
Discover insight on how much consumers prioritise sustainability when making food purchases.
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Reports
The Future of Retail, Own-Label vs Brand
Uncover insight on how consumer attitudes are changing towards private-label and brand amidst the cost of living crisis.
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Reports
The future of the alcoholic drinks industry 2023/24
Discover how changing drinking habits are reshaping the alcohol industry and why premiumisation is on the rise.
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Case Studies
Marks & Spencer
Discover how Vypr helped Marks & Spencer, one of the UK’s largest clothing and food retail brands, leveraged Vypr's cutting-edge video insights tool, VyPops, to gain valuable consumer video responses to enhance their annual trends and insight report.
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Case Studies
Oscar Mayer & The Gym Kitchen
ind out how Vypr helped chilled ready meal manufacturer Oscar Mayer work with The Gym Kitchen brand to optimise and successfully launch its chilled ready meal range.
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Discover how Vypr helped Hallmark, a global leader in greeting cards and gifts, to adopt data-driven decision-making strategies.
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Case Studies
Castle Howard
Discover how Vypr helped Castle Howard plan for post-pandemic.
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Discover how Vypr helped Calbee successfully launch a new plant-based snack range, compliant with new HFSS restrictions.
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Discover how Vypr helped Europcar, a global car and vehicle hire company, revolutionise their research projects.
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Reports
Food for Thought 2023: Healthy Eating & Diet
In this report, we’ll delve into how consumers are preparing their meals and how this has been affected by the cost-of-living crisis.
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