Valentine’s Day is here, and though it may invoke a lot of mixed opinions, there’s no denying the influence it has on multiple sectors. We wanted to find out key consumer opinions and behaviour around the day this year, and so we ran some research with the nationally representative Vypr Community of 60,000+ consumers. * […]

On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads to an immense amount of wastage – a highly unsustainable process. Why Does this Happen? The overarching issue in product innovation currently, is a lack of the right data behind decisions. Without robust data to […]

To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as the market – and the competition – moves on. The ability to innovate, experiment, and evolve is, therefore, an essential characteristic of the brands and businesses most likely to thrive long-term. But not just any […]

Agile innovation and real time predictive insights equals unparalleled NPD success According to Newton Europe, £3bn a year is wasted in product development. This is because 85% of new products fail in the first year. Through our Agile, evidence-based approach Vypr predicts which ideas will fail or succeed at every stage of the development process. […]

Reach, views, clicks, likes, shares, comments, influencer scores. Is there anything we don’t measure today to get to the bottom of what our investment in marketing delivers? It is no longer hard or expensive to measure the micro-outcomes of any marketing campaign.  Be it for a specific launch or just as likely today, an ‘Always-on’ […]

The National Food Strategy report, released in July 2021, has called for food companies to urgently help address wholescale health and environmental issues within the UK food system. Climate change, protection of biodiversity and the global pandemic have loomed over the food industry and now, the pressure has increased, as the independent review of UK food […]