Applying Science to Innovation – Innovate Podcast with Richard Shotton The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the second episode, our host Vypr Founder Ben Davies was joined by Author of Bestseller ‘The Choice Factory’, Richard Shotton. Ben […]

Making Innovation Successful – The Innovate Podcast with Emma Beale The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the first episode, our host Vypr Founder Ben Davies was joined by Waitrose Head of Product Innovation, Emma Beale. Ben and […]

State of the Nation – July 2022 Cost of Living Consumer Impact Introduction Costs of living are constantly rising, and consumers are having to adapt and rapidly change behaviour in many aspects of their lives. With increasing concerns about the situation, we’ve compiled this report to help stakeholders in multiple industries understand what these behaviour […]

Written by William Knight, Principal Strategic Consultant, Alcohol Industry  Fast shifting consumer behaviour is driving change in the alcoholic drinks industry. If you’re developing or optimising products in this industry, you’ll need to make smart decisions to thrive. Though there’s a lot happening, it’s an exciting time for the industry – these changing behaviours bring about […]

Led by Tasmin Sibbald, Client and Operations Director This month Vypr’s Client & Operations Director Tasmin Sibbald interviews Richard Shotton. Richard is Vypr’s Behavioural Science advisor, and author of bestseller ‘The Choice Factory‘, which explains how behavioural science can solve business challenges. In 2021 he was made an honorary fellow of the IPA and an […]

We previously summarised the upcoming HFSS legislation and discovered that they create a golden opportunity for innovation, so companies can get ahead. This article takes you through how to go about conducting this winning innovation. (Want to hear expert insight on NPD in the age of HFSS? Watch The Grocer’s webinar featuring Vypr Founder Ben Davies […]

The Best Way to Navigate HFSS Legislation In our previous blog we summarised the upcoming HFSS legislation and recent changes to it, but what’s the best way to navigate these restrictions? This article takes you through factors to consider, and also how the legislation brings about a golden opportunity for innovation. The Best Way to […]

Written by Vypr Founder, Ben Davies Continuous Discovery Applied to Product Innovation Consumer insight is essential to successful product innovation, but only if obtained in a frequent manner throughout the NPD process, instead of only in a one-off fashion at the beginning or end. But how can we apply consumer insight in a bite size, […]

Written by Tasmin Sibbald, Client and Operations Director Last month I wrote about the importance of monadic testing using A/B testing (the ‘Split By’ steers), which is at the heart of the robust Vypr methodology.  This month I want to explore the role that Qual research can play when peppered into the testing mix. At […]

Where do HFSS restrictions currently stand? To combat rising obesity rates in the UK, the Government has decided to impose legislation restricting advertising of foods high in fat, salt and sugar (HFSS) from October 2022. As of May 2022, there have been some changes to the restrictions due to objections in the face of the […]