Recently, fast-food companies have been expanding their product offerings to include meat-alternatives, providing more options for those on Vegan and vegetarian diets. We wanted to discover consumer sentiments on these new offerings, from three major chains with recent Vegan menu additions – McDonalds, KFC, and Burger King. 1 – What do UK consumers think of […]

If innovation processes in Consumer Goods are fine as is, why does an 80%+ product failure rate exist? The standard way we innovate is unfit for purpose. With more than 80% of new products failing to resonate with consumers, and tons of wastage being generated from unsustainable innovation processes – something desperately needs to change. […]

Valentine’s Day is here, and though it may invoke a lot of mixed opinions, there’s no denying the influence it has on multiple sectors. We wanted to find out key consumer opinions and behaviour around the day this year, and so we ran some research with the nationally representative Vypr Community of 60,000+ consumers. * […]

On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads to an immense amount of wastage – a highly unsustainable process. Why Does this Happen? The overarching issue in product innovation currently, is a lack of the right data behind decisions. Without robust data to […]

To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as the market – and the competition – moves on. The ability to innovate, experiment, and evolve is, therefore, an essential characteristic of the brands and businesses most likely to thrive long-term. But not just any […]