Written by Tasmin Sibbald, Client and Operations Director Last month I wrote about the importance of monadic testing using A/B testing (the ‘Split By’ steers), which is at the heart of the robust Vypr methodology.  This month I want to explore the role that Qual research can play when peppered into the testing mix. At […]

Where do HFSS restrictions currently stand? To combat rising obesity rates in the UK, the Government has decided to impose legislation restricting advertising of foods high in fat, salt and sugar (HFSS) from October 2022. As of May 2022, there have been some changes to the restrictions due to objections in the face of the […]

The clock is ticking for businesses to adapt and keep pace with their consumers, amidst rising prices and behaviours changing more rapidly than ever before. A more cost-effective route to consumer insight, than other more expensive and traditional methods Written by Sam Gilding, Sales and Marketing Director The cost of inflation is at a 30-year […]

Written by Tasmin Sibbald, Client and Operations Director A/B testing, also known as split testing, is a marketing experiment where you can split your audience to test a number of variations of a campaign and determine which performs better. In other words, you can show version A of a piece of marketing content to one […]

Easter brings about a lot of traditions and consumer trends, and we wanted to find out what the UK is doing for the occasion this year, by asking the nationally representative Vypr community of 60,000+ consumers. How many people are celebrating Easter this year? 82% of the representative Vypr Community said they’d be celebrating. How […]

At the recently held Innovate 2.0 Virtual Conference, we were joined by industry experts from Iceland, Waitrose, and more, to deliver a clear message for the Consumer Goods industry – that it’s time to evolve innovation for the future. See the highlights below… Our industry experts spoke on a variety of topics surrounding CPG innovation. We […]

Written by Tasmin Sibbald, Client and Operations Director At Vypr, we differentiate ourselves from our competitors by grounding our methodology in Behavioural Science. This flows through from the methodology used for each steer, the way we create Private Demographics and how we incentivise our consumers to answer steers honestly. All of which are purposely thought […]

Written by James Rooney, Business Development Manager   It should come as no surprise that the demand for frozen snacks, along with other frozen foods, grew substantially during the start of the COVID-19 pandemic. The hospitality industry was severely disrupted by government-enforced lockdowns and trading restrictions, meaning people had little choice but to eat at […]

What is Behavioural Science? Behavioural science uncovers what people really do, not what they say they’ll do – and the implications of this on product development are profound: Enough organisations recognise the importance of consumer insight to product development, but the difference between winning innovation and unsuccessful, backward-facing innovation, lies in the methodologies, frequency, and […]

CPG innovation is currently lacking a crucial factor to success – intelligence. This continues to feed the consequences of wastage, a staggeringly low Return on Investment, and more critically, an incredibly high failure rate of above 80%. Innovation 2.0 is set to transform this space, making ineffective product development a thing of the past, through […]