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Blog
Vypr last week were invited to present at the third annual Waitrose Inspire:Live event, and the first in-person event since the trends annual was launched. Taking place over two days (Wednesday 12th & Thursday 13th July) and hosted at Waitrose Food Innovation Studio in Bracknell, the event was an exciting mix of presentations and a […]
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The Future of the Plant-Based Industry – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the seventh episode, our host Ben Davies, Founder of Vypr, was joined by Indy Kaur, Founder and CEO of Plant Futures, who […]
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Drunk Elephant is probably the world’s most-wanted skin care, according to Cult Beauty, one of the brand’s UK distributors. Launched in the US in 2013 by entrepreneur Tiffany Masterson, it soon became one of beauty chain Sephora‘s best-selling skincare brands. The brand is committed to “a clean break from toxins” and is free from the “Suspicious 6” – essential […]
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Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the sixth episode, our host Vypr Founder Ben Davies was joined by Mike & Joe Hill, founders of One Planet Pizza, who discussed […]
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Vypr is proud to announce that, as a result of our continued growth and outstanding client service, we’ve secured further funding from YFM Equity Partners. We look forward to continuing our ambitious growth plans, to further enhance our platform and build out our world-class team, ensuring our clients make better decisions, to deliver winning products. […]
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Halloween is here! When visiting a supermarket in October, you’ll find Halloween costumes (near the Christmas decorations), sweets, and even spooky-themed foods. There’s no ignoring the traditions this festival brings, and we wanted to find out what the UK is doing for the occasion this year, by asking the Vypr community of consumers – read […]
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With the announcement of inflation increasing to 10.1%, inflation is at a 40-year high in the UK, we thought it would be useful to show how Vypr can be used to keep abreast of consumer attitudes and the impact of price rises as a result of the cost of living crisis. We decided to choose […]
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Product Innovation in Retail with Neil Nugent – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the fifth episode, our host Vypr Founder Ben Davies was joined by Panku Foods Founder, Neil Nugent. Ben and Neil discussed […]
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Product Innovation with April Preston from Holland & Barrett – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the fourth episode, our host Vypr Founder Ben Davies was joined by Holland & Barrett Global Product Director, April […]
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