Halloween is here!<\/strong> When visiting a supermarket in October, you\u2019ll find Halloween costumes (near the Christmas decorations<\/em>), sweets, and even spooky-themed foods.<\/p>\n

There\u2019s no ignoring the traditions this festival brings, and we wanted to find out what the UK is doing for the occasion this year, by asking the Vypr community of consumers \u2013 read on for our research summary!<\/p>\n

How many people are celebrating Halloween this year? <\/strong><\/p>\n

57% of the nationally representative Vypr Community said they\u2019d be celebrating.<\/p>\n

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The figure was higher for those with children in their household, of which 78% said they\u2019d be celebrating, compared to only 44% of those without children.<\/p>\n

How will they be celebrating?<\/strong><\/p>\n

The top 3 ways people will celebrate are:<\/p>\n

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• 25% by welcoming trick or treaters<\/li>\n
• 22% by decorating the house<\/li>\n
• And another 22% by watching a scary film!<\/li>\n<\/ul>\n

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  Other ways people are celebrating this year:<\/p>\n

  \n
  • 16% going trick or treating<\/li>\n
  • 12% visiting a pumpkin patch<\/li>\n
  • 12% dressing up in a costume<\/li>\n
  • 10% hosting\/attending a party<\/li>\n
  • 9% celebrating at a pub\/club\/bar<\/li>\n<\/ul>\n

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    But Inflation Creeping Up is Dampening some Celebrations<\/strong><\/p>\n

    Unfortunately, 9% of consumers that usually celebrate Halloween won\u2019t at all<\/strong> this year, due to rising costs of living.<\/p>\n

    <\/p>\n

    And 23% of consumers are generally spending less this year<\/strong>, across several Halloween traditions. Discover what they\u2019re cutting down on by visiting our interactive dashboard with the results \u2013 view it by clicking here<\/a>.<\/p>\n

    <\/a><\/p>\n

    Despite this, many are still spending on sweets<\/strong>, either for themselves or trick-or-treaters – a big part of Halloween!<\/p>\n

    But what\u2019s the best Halloween sweet brand?<\/strong><\/p>\n

    We asked consumers and compared the results to our research last year, to see if preferences have changed. Watch our Halloween video below to find out the results!<\/strong><\/p>\n

    Want to get your own consumer insights easily?<\/strong> It doesn\u2019t have to be a scary process \u2013 contact us here<\/a> to discover how we can help you!<\/p>\n

    https:\/\/vimeo.com\/764065754\/4f2e4c7bc3<\/p>\n","protected":false},"excerpt":{"rendered":"

    Halloween is here! When visiting a supermarket in October, you\u2019ll find Halloween costumes (near the Christmas decorations), sweets, and even spooky-themed foods. There\u2019s no ignoring the traditions this festival brings, and we wanted to find out what the UK is doing for the occasion this year, by asking the Vypr community of consumers \u2013 read […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7423","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"\n