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{"id":6618,"date":"2022-07-04T14:04:16","date_gmt":"2022-07-04T14:04:16","guid":{"rendered":"https:\/\/vyprclients.com\/?p=6618"},"modified":"2023-11-10T12:44:16","modified_gmt":"2023-11-10T12:44:16","slug":"vypr-research-featured-in-leading-fmcg-publications","status":"publish","type":"post","link":"https:\/\/designdevprogress.co.uk\/roi\/vypr-research-featured-in-leading-fmcg-publications\/","title":{"rendered":"Vypr Research Featured in Leading FMCG Publications"},"content":{"rendered":"<p>Vypr\u2019s research was recently featured in leading publications of grocery and FMCG industry news.<\/p>\n<p>Our insights around <a href=\"https:\/\/vyprclients.com\/where-do-hfss-restrictions-currently-stand\/\">upcoming HFSS (high fat, salt, and sugar) restrictions<\/a> feature in the following publications:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.grocerygazette.co.uk\/2022\/06\/23\/hfss-promotion-policy\/\">Grocery Gazette<\/a><\/li>\n<li><a href=\"https:\/\/www.bakeryandsnacks.com\/Article\/2022\/06\/23\/Gauging-the-consumer-appetite-for-HFSS-treats\">Bakery and Snacks<\/a><\/li>\n<li><a href=\"https:\/\/www.talkingretail.com\/news\/industry-news\/research-shows-appetite-for-hfss-food-remains-despite-health-consciousness-23-06-2022\/\">Talking Retail<\/a><\/li>\n<li><a href=\"https:\/\/www.conveniencestore.co.uk\/hfss\/consumers-to-keep-buying-confectionery-despite-hfss-promotional-legislation\/668787.article\">Convenience Store<\/a><\/li>\n<li><a href=\"https:\/\/www.kamcity.com\/namnews\/uk-and-ireland\/manufacturers\/consumer-appetite-for-hfss-food-remains-but-opportunity-for-industry-lead-change\/\">KamCity<\/a><\/li>\n<li><a href=\"https:\/\/www.retailtimes.co.uk\/research-shows-that-despite-recognising-the-need-for-reduction-consumer-appetite-for-unhealthy-food-remains\/\">Retail Times<\/a><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>What are the HFSS restrictions?<\/strong><\/p>\n<p>The UK government\u2019s proposed HFSS legislation is twofold \u2013 there will be restrictions on <strong>in-store placement<\/strong> of HFSS products, as well as restrictions on <strong>volume promotions<\/strong> on these products.<\/p>\n<p>The legislation has come about due to a major focus on reducing rising obesity rates in the UK, by helping to move the nation towards a healthier diet.<\/p>\n<p><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Some of the highlights<\/strong><\/p>\n<p>We used the Vypr platform to discover consumer thoughts around the restrictions. Some highlights were:<\/p>\n<ul>\n<li>About 89% of consumers said they would still buy sweets\/chocolate even if there were bans on volume promotions<\/li>\n<li>However most (71%) said reducing fat salt and sugar in products is a good idea and support this, as long as prices stay low<\/li>\n<li>Along the above line, affordability was a bigger barrier than taste when it comes to making healthier food choices<\/li>\n<\/ul>\n<p>Appetite for HFSS foods does remain, but consumers are increasingly aware of the importance of making healthier choices, and want to see changes moving forward.<\/p>\n<p><strong>These insights paint a clear picture&#8230;<\/strong><\/p>\n<p>\u201cAs confusing as recent policy decisions may appear, a clear picture is emerging \u2013 innovation will be the driving force of success amidst a constantly shifting environment.\u201d &#8211; <em><strong>Ben Davies, Vypr Founder<\/strong><\/em><\/p>\n<p><strong>Want to get ALL the insights?<\/strong><\/p>\n<p>Download\u00a0<a href=\"https:\/\/vyprclients.com\/the-ultimate-guide-to-navigating-hfss-legislation-2\/\" target=\"_blank\" rel=\"noopener\">The Ultimate Guide to Navigating HFSS Legislation<\/a>\u00a0for free below \u2013 jam-packed with consumer insights and key information on adapting to HFSS restrictions.<\/p>\n<p><a href=\"https:\/\/vyprclients.com\/the-ultimate-guide-to-navigating-hfss-legislation-2\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vyprclients.com\/wp-content\/uploads\/2022\/05\/open-cover-HFSS-ebook-banner-3.png\" alt=\"\" width=\"2001\" height=\"1130\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vypr\u2019s research was recently featured in leading publications of grocery and FMCG industry news. Our insights around upcoming HFSS (high fat, salt, and sugar) restrictions feature in the following publications: Grocery Gazette Bakery and Snacks Talking Retail Convenience Store KamCity Retail Times \u00a0 What are the HFSS restrictions? The UK government\u2019s proposed HFSS legislation is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6618","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vypr Research Featured in Leading FMCG Publications - Vypr<\/title>\n<meta name=\"description\" content=\"Read about Vypr&#039;s featured research on upcoming HFSS legislation, published in leading publications of food and drink industry news.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vypr Research Featured in Leading FMCG Publications - 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