There are some exemptions for specific retailers; location restrictions won\u2019t apply to specialist shops that only sell one category of food product, such as sweet shops, and volume-price restrictions won\u2019t apply to small businesses with fewer than 50 employees.<\/p>\n

What does this mean for the Food and Drink sector?<\/strong><\/p>\n

All in all, the restrictions summarised above mean that even in the face of the delays to the legislation, <\/strong>retailers and manufacturers will need to change, sooner or later<\/strong>.<\/p>\n

Retailers will need to think about the best way to maximise product sales using non-volume offers and innovative display ideas, and also encourage healthier purchases.<\/p>\n

More importantly, manufacturers will need to either; make changes to products to ensure they can maintain success on shop shelves, figure out how to best optimise their price and promotional strategies, or more importantly, innovate<\/strong> to create new offerings to ensure they don\u2019t get left behind by the rising trend of healthier eating.<\/p>\n

The HFSS restrictions are coming, and a delay to part of them means slightly more time to get prepared, but the faster companies adapt, the better the chance of success<\/strong>.\u00a0Though there are a lot of unknowns for both consumers and businesses, an increased focus on healthy eating is a certainty that will only rise in future.<\/p>\n

Innovation will be a key driving force for success, as the legislation brings about tons of opportunity to get ahead by bringing unique products to market, that deliver on taste whilst being HFSS compliant.<\/p>\n