![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/hero-brand-02.jpg\")
\n Discover More<\/span>
\r\nAbout Vypr <\/h1>\n Vypr is the UK\u2019s leading product intelligence and performance accelerator: software that sits on the desktops of product developers, marketers and retailers throughout the UK.<\/p>\n
\n Discover more<\/a>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n \n <\/section>\n\n\n\n\n\n\nOur vision<\/h2>\n\n\n\n
VYPR is a Manchester (UK) based technology business that transforms innovation success for organisations of all sizes. Founded in 2013, our 100% digital, high-frequency, Agile approach to consumer testing is proven to increase product success over traditional methods.<\/p>\n\n\n\n
Every week, we test 1000\u2019s of products with consumers: providing effective tools and techniques \u2013 built on data and behavioural science \u2013 that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.<\/p>\n\n\n\n
From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent.<\/p>\n<\/div>\n\n\n\n
\nIn this Section<\/h2>\n\n\n - Our journey<\/a><\/li>\n \n
- What are Vypr about?<\/a><\/li>\n \n
- We care<\/a><\/li>\n \n
- Ready?<\/a><\/li>\n \n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n\n \n
Have you ever bought a Product Exclusive that was only available in a certain retailer?<\/b><\/p>\n \n \n \n \n Yes<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n No<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Unsure<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n <\/div>\n\n<\/div>\n\n![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/steer-faces-02-600x600.jpg\")
<\/div>\n<\/div>\n\n\n\n\nWhere we began<\/h2>\n\n\n\n
For too long we\u2019ve been complacent about a 90% failure rate in innovation, highlighting flaws in the innovation process. A lower-risk yet higher-return way to innovate was desperately needed \u2013 time to \u201cinnovate our innovation\u201d.<\/p>\n\n\n\n
Looking to the Technology sector, who were and are effectively using Agile principles to transform their innovation, led founder Ben Davies to start thinking about applying this Agile Innovation approach to product innovation, alongside Bill Harte, and VYPR was then started as a business.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\nWhere we’re at<\/h2>\n\n\n\n
Today, we are growing faster than ever to provide the best possible quality of service to our clients. At VYPR, we know the importance of data, which speaks louder than just words \u2013 and so we\u2019re proud to announce that\u00a0we have a renewal rate of 95%.<\/strong><\/p>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-04.png\")
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n\n \n Why do you drink alcohol-free versions of drinks?<\/b><\/p>\n \n \n \n \n Physical health<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Taste<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Mental health<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Social reputtion<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n Sent to those who but non-alcoholic drinks<\/p>\n \n <\/div>\n\n<\/div>\n\n
![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/steer-faces-04-600x600.jpg\")
<\/div>\n<\/div>\n\n\n\n\nWhere we’re going<\/h2>\n\n\n\n
The whole team has shared a firm belief that the product innovation space within Consumer Goods & Retail was ripe for disruption and improvement.<\/p>\n\n\n\n
Our hypothesis at the time was \u2018how dramatically can innovation outcomes be improved if predictive data is introduced all the way through the product development process?\u2019.<\/p>\n\n\n\n
Our ethos has not shifted over the last 7 years, if anything we remain even more resolute. The opportunity is huge, and we aim to have a transformational impact on product innovation in Consumer Goods globally over the next 5-10 years.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n What are Vypr<\/span> about?<\/h1>\n\n\nWe believe in putting fast, predictive consumer insight at the heart of innovation, helping you create better products, faster, every time.<\/p>\n\n\n\n
Vypr\u2019s culture and values continue to embed themselves in all our work. The Vypr team prides itself on being hard-working and strives to achieve the best outcomes for all.<\/p>\n<\/div><\/div>\n\n\n
\n \n \n \n We are Agile<\/h3>\n
Constantly reviewing our approach, we strive to transform innovation across the industry<\/p>\n <\/div>\n <\/div>\n
\n \n We are Empowered<\/h3>\n
Focusing on our people, we know every individual\u2019s contribution is vital<\/p>\n <\/div>\n <\/div>\n
\n \n We are Candid & Caring<\/h3>\n
Supportive and attentive, we act with the highest ethical standards<\/p>\n <\/div>\n <\/div>\n
\n \n We are Passionate<\/h3>\n
Highly motivated and passionate, our clients know we care about their success<\/p>\n <\/div>\n <\/div>\n
<\/div><\/div><\/div>\n\n <\/div>\n \n ←<\/a>\n →<\/a>\n <\/div>\n<\/div>\n\n\n\n\n
Our vision<\/h2>\n\n\n\n
VYPR is a Manchester (UK) based technology business that transforms innovation success for organisations of all sizes. Founded in 2013, our 100% digital, high-frequency, Agile approach to consumer testing is proven to increase product success over traditional methods.<\/p>\n\n\n\n
Every week, we test 1000\u2019s of products with consumers: providing effective tools and techniques \u2013 built on data and behavioural science \u2013 that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.<\/p>\n\n\n\n
From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent.<\/p>\n<\/div>\n\n\n\n
In this Section<\/h2>\n\n\n - Our journey<\/a><\/li>\n \n
- What are Vypr about?<\/a><\/li>\n \n
- We care<\/a><\/li>\n \n
- Ready?<\/a><\/li>\n \n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n\n \n
Have you ever bought a Product Exclusive that was only available in a certain retailer?<\/b><\/p>\n \n \n \n \n Yes<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n No<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Unsure<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n <\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n\nWhere we began<\/h2>\n\n\n\n
For too long we\u2019ve been complacent about a 90% failure rate in innovation, highlighting flaws in the innovation process. A lower-risk yet higher-return way to innovate was desperately needed \u2013 time to \u201cinnovate our innovation\u201d.<\/p>\n\n\n\n
Looking to the Technology sector, who were and are effectively using Agile principles to transform their innovation, led founder Ben Davies to start thinking about applying this Agile Innovation approach to product innovation, alongside Bill Harte, and VYPR was then started as a business.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\nWhere we’re at<\/h2>\n\n\n\n
Today, we are growing faster than ever to provide the best possible quality of service to our clients. At VYPR, we know the importance of data, which speaks louder than just words \u2013 and so we\u2019re proud to announce that\u00a0we have a renewal rate of 95%.<\/strong><\/p>\n<\/div>\n\n\n\n\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n\n \n Why do you drink alcohol-free versions of drinks?<\/b><\/p>\n \n \n \n \n Physical health<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Taste<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Mental health<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Social reputtion<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n Sent to those who but non-alcoholic drinks<\/p>\n \n <\/div>\n\n<\/div>\n\n
<\/div>\n<\/div>\n\n\n\n\nWhere we’re going<\/h2>\n\n\n\n
The whole team has shared a firm belief that the product innovation space within Consumer Goods & Retail was ripe for disruption and improvement.<\/p>\n\n\n\n
Our hypothesis at the time was \u2018how dramatically can innovation outcomes be improved if predictive data is introduced all the way through the product development process?\u2019.<\/p>\n\n\n\n
Our ethos has not shifted over the last 7 years, if anything we remain even more resolute. The opportunity is huge, and we aim to have a transformational impact on product innovation in Consumer Goods globally over the next 5-10 years.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n What are Vypr<\/span> about?<\/h1>\n\n\nWe believe in putting fast, predictive consumer insight at the heart of innovation, helping you create better products, faster, every time.<\/p>\n\n\n\n
Vypr\u2019s culture and values continue to embed themselves in all our work. The Vypr team prides itself on being hard-working and strives to achieve the best outcomes for all.<\/p>\n<\/div><\/div>\n\n\n
\n \n \n \n We are Agile<\/h3>\n
Constantly reviewing our approach, we strive to transform innovation across the industry<\/p>\n <\/div>\n <\/div>\n
\n \n We are Empowered<\/h3>\n
Focusing on our people, we know every individual\u2019s contribution is vital<\/p>\n <\/div>\n <\/div>\n
\n \n We are Candid & Caring<\/h3>\n
Supportive and attentive, we act with the highest ethical standards<\/p>\n <\/div>\n <\/div>\n
\n \n We are Passionate<\/h3>\n
Highly motivated and passionate, our clients know we care about their success<\/p>\n <\/div>\n <\/div>\n
<\/div><\/div><\/div>\n\n <\/div>\n \n ←<\/a>\n →<\/a>\n <\/div>\n<\/div>\n\n\n\n\n
Have you ever bought a Product Exclusive that was only available in a certain retailer?<\/b><\/p>\n \n \n For too long we\u2019ve been complacent about a 90% failure rate in innovation, highlighting flaws in the innovation process. A lower-risk yet higher-return way to innovate was desperately needed \u2013 time to \u201cinnovate our innovation\u201d.<\/p>\n\n\n\n Looking to the Technology sector, who were and are effectively using Agile principles to transform their innovation, led founder Ben Davies to start thinking about applying this Agile Innovation approach to product innovation, alongside Bill Harte, and VYPR was then started as a business.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n Today, we are growing faster than ever to provide the best possible quality of service to our clients. At VYPR, we know the importance of data, which speaks louder than just words \u2013 and so we\u2019re proud to announce that\u00a0we have a renewal rate of 95%.<\/strong><\/p>\n<\/div>\n\n\n\n Why do you drink alcohol-free versions of drinks?<\/b><\/p>\n \n \n Sent to those who but non-alcoholic drinks<\/p>\n \n <\/div>\n\n<\/div>\n\n The whole team has shared a firm belief that the product innovation space within Consumer Goods & Retail was ripe for disruption and improvement.<\/p>\n\n\n\n Our hypothesis at the time was \u2018how dramatically can innovation outcomes be improved if predictive data is introduced all the way through the product development process?\u2019.<\/p>\n\n\n\n Our ethos has not shifted over the last 7 years, if anything we remain even more resolute. The opportunity is huge, and we aim to have a transformational impact on product innovation in Consumer Goods globally over the next 5-10 years.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n We believe in putting fast, predictive consumer insight at the heart of innovation, helping you create better products, faster, every time.<\/p>\n\n\n\n Vypr\u2019s culture and values continue to embed themselves in all our work. The Vypr team prides itself on being hard-working and strives to achieve the best outcomes for all.<\/p>\n<\/div><\/div>\n\n\n Constantly reviewing our approach, we strive to transform innovation across the industry<\/p>\n <\/div>\n <\/div>\n Focusing on our people, we know every individual\u2019s contribution is vital<\/p>\n <\/div>\n <\/div>\n Supportive and attentive, we act with the highest ethical standards<\/p>\n <\/div>\n <\/div>\n Highly motivated and passionate, our clients know we care about their success<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\nWhere we began<\/h2>\n\n\n\n
Where we’re at<\/h2>\n\n\n\n
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<\/div>\n<\/div>\n\n\n\nWhere we’re going<\/h2>\n\n\n\n
\n What are Vypr<\/span> about?<\/h1>\n\n\n
We are Agile<\/h3>\n
We are Empowered<\/h3>\n
We are Candid & Caring<\/h3>\n
We are Passionate<\/h3>\n
![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-03.png\")
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"