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{"id":11955,"date":"2023-11-06T12:48:21","date_gmt":"2023-11-06T12:48:21","guid":{"rendered":"https:\/\/designdevprogress.co.uk\/roi\/?page_id=11955"},"modified":"2023-12-08T08:39:01","modified_gmt":"2023-12-08T08:39:01","slug":"marks-spencer","status":"publish","type":"page","link":"https:\/\/designdevprogress.co.uk\/roi\/marks-spencer\/","title":{"rendered":"Marks &\u00a0Spencer Case Study"},"content":{"rendered":"
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\n Marks &\u00a0Spencer<\/span> <\/h1>\n

Discover how Vypr helped Marks & Spencer, one of the UK\u2019s largest clothing and food retail brands, leveraged Vypr’s cutting-edge video insights tool, VyPops, to gain valuable consumer video responses to enhance their annual trends and insight report.<\/p>\n

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\n \u201cThe critical benefit of the VyPops service is that we were also able to use the Vypr platform to reach the right customers to speak to for our focus themes. That level of accuracy to hear the right voices is invaluable\u201d <\/div>\n
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Chloe Wilks<\/p>\n

Insights Partner for M&S Food<\/p>\n <\/div>\n <\/div>\n

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About Marks & Spencer<\/h2>\n\n\n\n

Marks and Spencer PLC, also known as M&S, are one of the largest British retail clothing and food companies. The headquarters of the firm are in London, and they have almost 1,000 stores in the UK. Vypr has been working with M&S for over 2 years.<\/p>\n\n\n\n

M&S publish an annual Customer Insight Trend Report. The aim is to provide valuable context on the prominent trends that shape product development. To give these trends a more realistic perspective, M&S has sought to gather insights directly from their customers using video<\/p>\n<\/div>\n\n\n\n

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How Vypr helped<\/h2>\n\n\n\n

By working with the team at Vypr and using its product intelligence platform, Marks & Spencer used VyPops to;<\/p>\n\n\n\n