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{"id":11950,"date":"2023-11-06T12:43:55","date_gmt":"2023-11-06T12:43:55","guid":{"rendered":"https:\/\/designdevprogress.co.uk\/roi\/?page_id=11950"},"modified":"2023-12-08T08:40:34","modified_gmt":"2023-12-08T08:40:34","slug":"oscar-mayer-and-the-gym-kitchen","status":"publish","type":"page","link":"https:\/\/designdevprogress.co.uk\/roi\/oscar-mayer-and-the-gym-kitchen\/","title":{"rendered":"Oscar Mayer & The Gym Kitchen"},"content":{"rendered":"
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\n Oscar Mayer & The Gym Kitchen <\/h1>\n

ind out how Vypr helped chilled ready meal manufacturer Oscar Mayer work with The Gym Kitchen brand to optimise and successfully launch its chilled ready meal range.<\/p>\n

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\n \u201cThe flexibility of Vypr allowed us to access and build our target audience, asking them specific questions about new products, flavours and everything and anything we really wanted.\u201d <\/div>\n
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Segun Akinwoleola<\/p>\n

Founder of The Gym Kitchen<\/p>\n <\/div>\n <\/div>\n

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Who Are The Gym Kitchen?<\/h2>\n\n\n\n

Founded by Segun Akinwoleola in 2017, The Gym Kitchen has leveraged the rise in sports nutrition, meal prep and quick-service restaurants.<\/p>\n\n\n\n

The brand chose to work in partnership with manufacturer Oscar Mayer to translate and create a ready meal proposition based on this concept. Their product range provides ready meals packed with protein and nutrition for \u2018health conscious on-the-go individuals\u2019.<\/p>\n<\/div>\n\n\n\n

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Who Are Oscar Mayer?<\/h2>\n\n\n\n

Oscar Mayer is a leading chilled ready meal manufacturer in the UK, and worked with The Gym Kitchen to optimise its chilled range.<\/p>\n\n\n\n

However, the challenge Oscar Mayer had was that they wanted to understand a highly specific shopper \/ consumer demographic and found themselves not having the right tools to target this group.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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How Vypr helped<\/h2>\n\n\n\n

By working with the team at Vypr and using its product intelligence platform, Oscar Mayer and The Gym Kitchen could build their ideal target audience, to;<\/p>\n\n\n\n