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{"id":11944,"date":"2023-11-06T12:38:06","date_gmt":"2023-11-06T12:38:06","guid":{"rendered":"https:\/\/designdevprogress.co.uk\/roi\/?page_id=11944"},"modified":"2023-11-10T19:30:34","modified_gmt":"2023-11-10T19:30:34","slug":"hallmark-case-study","status":"publish","type":"page","link":"https:\/\/designdevprogress.co.uk\/roi\/hallmark-case-study\/","title":{"rendered":"Hallmark Case Study"},"content":{"rendered":"
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\n Hallmark<\/span> <\/h1>\n

Discover how Vypr helped Hallmark, a global leader in greeting cards and gifts, to adopt data-driven decision-making strategies.<\/p>\n

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\n \u201cVYPR has been an invaluable tool that has enabled us to change conversations with customers\u201d <\/div>\n
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Rachel Goodman<\/p>\n

Product and Creative Director<\/p>\n <\/div>\n <\/div>\n

\n \"Hallmark\"\n <\/div>\n \n <\/div>\n\n \n
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About Hallmark<\/h2>\n\n\n\n

Hallmark Cards is a renowned global retailer that specialises in offering an extensive range of greeting cards, gift packaging, and party goods. With a rich history and a commitment to forging emotional connections, Hallmark is synonymous with heartfelt expressions and cherished moments.<\/p>\n\n\n\n

The company\u2019s dedication to crafting meaningful greetings through their cards has made them a household name, enabling people around the world to connect and celebrate life\u2019s special occasions with sincerity and love.<\/p>\n<\/div>\n\n\n\n

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The challenge<\/h2>\n\n\n\n

Embracing their commitment to fostering deep emotional connections with their customers came with its own set of challenges.<\/p>\n\n\n\n

One such challenge was to include some science behind creating successful new greeting card designs. They grappled with the absence of consumer feedback, leaving them in uncharted territory.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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How Vypr helped<\/h2>\n\n\n\n

By working with the team at Vypr and using its product intelligence platform, Hallmark used Vypr to;<\/p>\n\n\n\n