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{"id":11939,"date":"2023-11-06T12:30:36","date_gmt":"2023-11-06T12:30:36","guid":{"rendered":"https:\/\/designdevprogress.co.uk\/roi\/?page_id=11939"},"modified":"2023-12-08T08:32:06","modified_gmt":"2023-12-08T08:32:06","slug":"castle-howard-case-study","status":"publish","type":"page","link":"https:\/\/designdevprogress.co.uk\/roi\/castle-howard-case-study\/","title":{"rendered":"Castle Howard Case Study"},"content":{"rendered":"
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\n Castle Howard<\/span> <\/h1>\n

Discover how Vypr helped Castle Howard plan for post-pandemic.<\/p>\n

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\n \u201cThe outcome of the market research has been widely shared with stakeholders at Caste Howard and has directly influenced this year\u2019s plans for the Farm Shop. It will lead to some follow-up research, as we now know what is possible!\u201d <\/div>\n
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Abbi Ollive<\/p>\n

Head of Marketing and Sales at Castle Howard<\/p>\n <\/div>\n <\/div>\n

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About Castle Howard<\/h2>\n\n\n\n

Castle Howard is one of the UK\u2019s 10 treasure houses and is known as one of Yorkshire\u2019s best-loved tourist attractions, welcoming visitors from across the globe since 1700. Like most of the tourism industry in the UK, Castle Howard was feeling the effects of COVID-19. In order to accelerate economic recovery, they were committed to finding a way to get better customer insights.<\/p>\n\n\n\n

The Farm Shop<\/strong><\/p>\n\n\n\n

The Farm Shop at Castle Howard has provided an essential service for local communities during the pandemic. They had a hunch that customers\u2019 motivations had shifted towards shopping local and placing more value on fresh, seasonal, locally sourced produce.<\/p>\n<\/div>\n\n\n\n

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How Vypr helped<\/h2>\n\n\n\n

Working with the team at Vypr allowed Castle Howard to establish the following communities:<\/p>\n\n\n\n