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{"id":11936,"date":"2023-11-06T12:23:18","date_gmt":"2023-11-06T12:23:18","guid":{"rendered":"https:\/\/designdevprogress.co.uk\/roi\/?page_id=11936"},"modified":"2023-11-09T12:02:15","modified_gmt":"2023-11-09T12:02:15","slug":"calbee-case-study","status":"publish","type":"page","link":"https:\/\/designdevprogress.co.uk\/roi\/calbee-case-study\/","title":{"rendered":"Calbee Case Study"},"content":{"rendered":"
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\n Calbee<\/span> <\/h1>\n

Discover how Vypr helped Calbee successfully launch a new plant-based snack range, compliant with new HFSS restrictions.<\/p>\n

\n \n Watch case study <\/a>\n Learn more<\/a>\n <\/div>\n <\/div>\n
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\n \u201cWe\u2019re delighted to say that as a result of this research, Harvest Snaps is listed in Sainsbury\u2019s, Waitrose, and Ocado, and it\u2019s due to be listed in two more major retailers this year. We continue to use Vypr to help us better inform our plans. It\u2019s been a real pleasure to work with Vypr on such a key launch for our business.\u201d <\/div>\n
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Helen Robertshaw<\/p>\n

Head of Category at Calbee<\/p>\n <\/div>\n <\/div>\n

\n \"Calbee\"\n <\/div>\n \n <\/div>\n\n \n
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About Calbee UK<\/h2>\n\n\n\n

Calbee UK, part of the wider global Japanese snack-manufacturer, Calbee Inc., are an innovative, ambitious company, with a vision to create healthier snacks to transform the UK and European bagged-snacks category.<\/p>\n\n\n\n

Recent UK legislation to restrict the promotion of food products high in (saturated) fat, salt, and sugar (HFSS), means innovation is needed to ensure continued success amid a changing environment.<\/p>\n\n\n\n

Under this new legislation, it was the perfect time for Calbee to launch a new plant-based snack range, Harvest Snaps, that was non-HFSS, and healthier (baked, not fried), without sacrificing on taste, and they needed quick, reliable research to do so.<\/p>\n<\/div>\n\n\n\n

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How Vypr helped<\/h2>\n\n\n\n

Working with the team at Vypr allowed Calbee UK to achieve the quick and robust research they needed, to:<\/p>\n\n\n\n