![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/hero-brand-04.jpg\")
\n Brand Tracker<\/span> <\/h1>\n Gain a better understanding of what your consumers really think about your brand and product.<\/p>\n
\n \n Try Vypr free <\/a>\n Discover more<\/a>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n \n <\/section>\n\n\n\n\n\n\nAbout Vypr brand tracking<\/h2>\n\n\n\n
Vypr offers a quick, robust and agile brand health tracking solution. We have carefully developed an affordable and quick brand awareness tracker that allows you to leverage customer feedback to gain data insights that can truly benefit your brand.<\/p>\n\n\n\n
When you pair your Vypr licence with our brand sentiment tracking solution, you can:<\/p>\n\n\n\n
\n- Gain insight into how customers really view your brand and products<\/li>\n\n\n\n
- Track a category pre or post activity, and before entering the market<\/li>\n\n\n\n
- Track your brand over any time period<\/li>\n\n\n\n
- Track your competitor\u2019s improvement or decline<\/li>\n\n\n\n
- Target category buyers if required<\/li>\n<\/ul>\n\n\n\n
Discover how you can stay one step ahead of your competition with Vypr\u2019s unique brand tracking solution.<\/strong><\/p>\n<\/div>\n\n\n\n\nIn this Section<\/h2>\n\n\n - Brand management<\/a><\/li>\n \n
- Why is brand tracking important?<\/a><\/li>\n \n
- Book demo<\/a><\/li>\n \n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n
Brand management and performance<\/h2>\n\n\n\n
Monitor your brand health with our BrandScore metric, tracking key metrics. Understand how customers view your brand and identify opportunities for improvement and growth.<\/p>\n\n\n\n
Using our brand tracker, you can target your audience to provide a Brand Funnel from Awareness to Consideration, through to Purchase intent.<\/p>\n<\/div>\n\n\n\n
\n\n \n Do you feel emotionally connected to any particular brands?<\/b><\/p>\n \n \n \n \n Yes<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n No<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Not thought about it<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n Sent to a Nationally representative sample<\/p>\n \n <\/div>\n\n<\/div>\n\n
![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/steer-faces-03-600x600.jpg\")
<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n\n \n Have you ever bought a ‘product exclusive’ that was only available in a certain retailer?<\/b><\/p>\n \n \n \n \n Yes<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n No<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n Unsure<\/div>\n 0<\/span>%<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n \n Sent to a nationally representative sample<\/p>\n \n <\/div>\n\n<\/div>\n\n
![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/steer-faces-01-600x600.jpg\")
<\/div>\n<\/div>\n\n\n\n\nIndustry-standard metrics<\/h2>\n\n\n\n
Vypr\u2019s brand equity tracker measures against the following 12 industry-standard brand tracking metrics, which are comprehensive and effective in nearly every case:<\/p>\n\n\n\n
\n\n- Awareness<\/li>\n\n\n\n
- Identification with brand values<\/li>\n\n\n\n
- Sentiment<\/li>\n\n\n\n
- Recommendation<\/li>\n\n\n\n
- Quality<\/li>\n\n\n\n
- Value<\/li>\n<\/ul>\n\n\n\n
\n- Purchase intent<\/li>\n\n\n\n
- Word of mouth<\/li>\n\n\n\n
- Ad reach<\/li>\n\n\n\n
- Media reach<\/li>\n\n\n\n
- Purchase consideration<\/li>\n<\/ul>\n<\/div>\n\n\n\n
Track your brand performance and discover if your brand campaigns are working with Vypr\u2019s product intelligence platform.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\nWhy is brand tracking important?<\/h2>\n\n\n\n
Our brand tracking research gives you the insights needed to better understand the impacts of your brand-building initiatives. Tracking your brand with Vypr can prove invaluable, as brand tracking continuously measures key metrics that contribute to brand health. These include consumer perceptions, sentiments, and brand reputation.<\/p>\n\n\n\n
Regularly assessing your brand\u2019s health and customer loyalty helps you make quick and accurate decisions to align your brand with the needs of your consumers. Brand tracking studies also help you:<\/p>\n\n\n\n
\n- Measure and evaluate your brand performance<\/li>\n\n\n\n
- Test brand strategies<\/li>\n\n\n\n
- Monitor brand loyalty<\/li>\n\n\n\n
- Identify new opportunities for growth and improvement<\/li>\n<\/ul>\n\n\n\n
Vypr\u2019s cost-effective brand sentiment tracker provides you with everything you need to stay ahead of competitors and better align yourself with your target consumers. With branding insights specific to your company and industry, you can make the improvements needed to attain loyal customers.<\/p>\n\n\n\n
For a brand tracking report that helps you make more evidence-based and data-driven decisions, choose Vypr.<\/strong><\/p>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06.png\")
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n ![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/castle-howard-wikipedia-1024x768.jpeg\")
\n \n \n\n \n ![\"Castle](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/logo-castlehoward-150x150.jpg\")
\n <\/div>\n\n
About Vypr brand tracking<\/h2>\n\n\n\n
Vypr offers a quick, robust and agile brand health tracking solution. We have carefully developed an affordable and quick brand awareness tracker that allows you to leverage customer feedback to gain data insights that can truly benefit your brand.<\/p>\n\n\n\n
When you pair your Vypr licence with our brand sentiment tracking solution, you can:<\/p>\n\n\n\n
- \n
- Gain insight into how customers really view your brand and products<\/li>\n\n\n\n
- Track a category pre or post activity, and before entering the market<\/li>\n\n\n\n
- Track your brand over any time period<\/li>\n\n\n\n
- Track your competitor\u2019s improvement or decline<\/li>\n\n\n\n
- Target category buyers if required<\/li>\n<\/ul>\n\n\n\n
Discover how you can stay one step ahead of your competition with Vypr\u2019s unique brand tracking solution.<\/strong><\/p>\n<\/div>\n\n\n\n
\nIn this Section<\/h2>\n\n\n
- Brand management<\/a><\/li>\n \n
- Why is brand tracking important?<\/a><\/li>\n \n
- Book demo<\/a><\/li>\n \n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\nBrand management and performance<\/h2>\n\n\n\n
Monitor your brand health with our BrandScore metric, tracking key metrics. Understand how customers view your brand and identify opportunities for improvement and growth.<\/p>\n\n\n\n
Using our brand tracker, you can target your audience to provide a Brand Funnel from Awareness to Consideration, through to Purchase intent.<\/p>\n<\/div>\n\n\n\n
\n\n\nDo you feel emotionally connected to any particular brands?<\/b><\/p>\n \n \n
\n\nYes<\/div>\n0<\/span>%<\/div>\n <\/div>\n\n<\/div>\n <\/div>\n <\/div>\n\n \n\n\nNo<\/div>\n0<\/span>%<\/div>\n <\/div>\n\n<\/div>\n <\/div>\n <\/div>\n\n \n\n\nNot thought about it<\/div>\n0<\/span>%<\/div>\n <\/div>\n\n<\/div>\n <\/div>\n <\/div>\n\n \nSent to a Nationally representative sample<\/p>\n \n <\/div>\n\n<\/div>\n\n
<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n\n\nHave you ever bought a ‘product exclusive’ that was only available in a certain retailer?<\/b><\/p>\n \n \n
\n\nYes<\/div>\n0<\/span>%<\/div>\n <\/div>\n\n<\/div>\n <\/div>\n <\/div>\n\n \n\n\nNo<\/div>\n0<\/span>%<\/div>\n <\/div>\n\n<\/div>\n <\/div>\n <\/div>\n\n \n\n\nUnsure<\/div>\n0<\/span>%<\/div>\n <\/div>\n\n<\/div>\n <\/div>\n <\/div>\n\n \nSent to a nationally representative sample<\/p>\n \n <\/div>\n\n<\/div>\n\n
<\/div>\n<\/div>\n\n\n\n\nIndustry-standard metrics<\/h2>\n\n\n\n
Vypr\u2019s brand equity tracker measures against the following 12 industry-standard brand tracking metrics, which are comprehensive and effective in nearly every case:<\/p>\n\n\n\n
\n- \n
- Awareness<\/li>\n\n\n\n
- Identification with brand values<\/li>\n\n\n\n
- Sentiment<\/li>\n\n\n\n
- Recommendation<\/li>\n\n\n\n
- Quality<\/li>\n\n\n\n
- Value<\/li>\n<\/ul>\n\n\n\n
- \n
- Purchase intent<\/li>\n\n\n\n
- Word of mouth<\/li>\n\n\n\n
- Ad reach<\/li>\n\n\n\n
- Media reach<\/li>\n\n\n\n
- Purchase consideration<\/li>\n<\/ul>\n<\/div>\n\n\n\n
Track your brand performance and discover if your brand campaigns are working with Vypr\u2019s product intelligence platform.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\nWhy is brand tracking important?<\/h2>\n\n\n\n
Our brand tracking research gives you the insights needed to better understand the impacts of your brand-building initiatives. Tracking your brand with Vypr can prove invaluable, as brand tracking continuously measures key metrics that contribute to brand health. These include consumer perceptions, sentiments, and brand reputation.<\/p>\n\n\n\n
Regularly assessing your brand\u2019s health and customer loyalty helps you make quick and accurate decisions to align your brand with the needs of your consumers. Brand tracking studies also help you:<\/p>\n\n\n\n
- \n
- Measure and evaluate your brand performance<\/li>\n\n\n\n
- Test brand strategies<\/li>\n\n\n\n
- Monitor brand loyalty<\/li>\n\n\n\n
- Identify new opportunities for growth and improvement<\/li>\n<\/ul>\n\n\n\n
Vypr\u2019s cost-effective brand sentiment tracker provides you with everything you need to stay ahead of competitors and better align yourself with your target consumers. With branding insights specific to your company and industry, you can make the improvements needed to attain loyal customers.<\/p>\n\n\n\n
For a brand tracking report that helps you make more evidence-based and data-driven decisions, choose Vypr.<\/strong><\/p>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n \n\n\n\n\n <\/div>\n\n
- Why is brand tracking important?<\/a><\/li>\n \n
- Brand management<\/a><\/li>\n \n