\n Agile Innovation<\/span> <\/h1>\n Send better products to market faster with the use of agile innovation methodology.<\/p>\n
\n \n Try Vypr free <\/a>\n Discover more<\/a>\n <\/div>\n <\/div>\n \n ![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-05.png\")
\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/section>\n\n\n\n\n\n\nWhat is agile innovation?<\/h2>\n\n\n\n
‘Agile’ is a way of thinking about and structuring your product development process. Agile Innovation is a methodology that carries across all departments in a company committed to growth through innovation.<\/p>\n\n\n\n
Streamline your product innovation process with an agile approach. An agile innovation strategy involves adopting a flexible, feedback-driven collaborative system throughout your innovation process. This strategy relies on high frequency, iterative improvement, encouraging flexibility and quick responses to validated feedback.<\/p>\n<\/div>\n\n\n\n
\nIn this Section<\/h2>\n\n\n - How does agile Innovation work?<\/a><\/li>\n \n
- Why is agile innovation important for NPD?<\/a><\/li>\n \n
- Learn more about agile innovation<\/a><\/li>\n \n
- Book demo<\/a><\/li>\n \n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n
![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/956A0624-1024x683.jpg\")
<\/figure>\n<\/div>\n\n\n\n\nHow does agile innovation work?<\/h2>\n\n\n\n
‘Agile’ was originally found in software development. We have adapted and refined the principles to work seamlessly with your product development, no matter the industry you\u2019re in.<\/p>\n\n\n\n
We integrate design, product and marketing functions and focus heavily on micro-testing at every stage. This allows stakeholders and, crucially, consumers to validate ideas before they become a potentially expensive reality.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\nMicro-testing at every stage<\/h2>\n\n\n\n
Micro-testing means testing all aspects of your product at every stage of the process. You\u2019ll have access to the Vypr Community, an engaged group of over 75,000 vetted consumers. <\/p>\n\n\n\n
Our community provides fast, reliable insights on every aspect of your product through our mobile-only consumer app.<\/p>\n<\/div>\n\n\n\n
\n![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/VYPR_EUROPCAR_v09.Sub_.03_1-93005-1024x576.jpg\")
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-04.png\")
<\/figure>\n<\/div>\n\n\n\n\nData-driven product optimisation<\/h2>\n\n\n\n
Continually improve and refine your products using our reliable quantitative and qualitative data insights to carry out successful innovation strategies. <\/p>\n\n\n\n
This allows you to make data-driven decisions based on real consumer responses every step of the way.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\nEarly consumer product validation<\/h2>\n\n\n\n
Tailor your products exactly to what your market is looking for by involving your target consumers early on in the product development process. <\/p>\n\n\n\n
The agile innovation approach helps prevent costly changes at the end of the product development cycle and increases your chances of success.<\/p>\n<\/div>\n\n\n\n
\n![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-1024x576.jpg\")
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n Why is agile innovation important for new product development (NPD)?<\/h1>\n\n\n
Agile innovation strategies help you adapt your products as you develop them to create a final product consumers will love. This advanced feedback gives you and your team members a competitive edge.<\/p>\n\n\n\n
An agile product development life cycle helps you:<\/p>\n\n\n\n
\n- Respond more quickly <\/strong>to changes in consumer preferences<\/li>\n\n\n\n
- Reduce the risk<\/strong> of failure <\/strong>by micro-testing at every stage<\/li>\n\n\n\n
- Improve customer satisfaction<\/strong> through comprehensive feedback from real people<\/li>\n\n\n\n
- Launch products faster <\/strong>by accessing better data sooner<\/li>\n\n\n\n
- Adapt and change priorities<\/strong> quickly by identifying potential blockers early<\/li>\n\n\n\n
- Increase team productivity<\/strong> by adopting agile principles that streamline internal processes<\/li>\n<\/ul>\n\n\n\n
Our goal is to help you build better products by understanding changing consumer behaviour through fast, cost-effective consumer insight. Our agile methodology and behavioural science-backed product intelligence platform enable you to tailor your products to consumer needs at every step.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n\n Data-driven agile innovation methods<\/h2><\/div><\/div>\n\n\n\n \n \n ![](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/VYPR_HALLMARK_PRESENTATION_v03-109628-300x169.jpg\")
\n \n Consumer data from real people<\/h3>\n
Get fast, robust insights from real people with our mobile-first consumer panels.\u00a0During the agile product development process, you can\u00a0get real consumer feedback on every product element, including the product name, packaging and messaging.<\/p>\n <\/div>\n <\/div>\n
\n ![](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/VYPR_HALLMARK_v28-93276-300x169.jpg\")
\n \n Expert support<\/h3>\n
The Vypr support team has over 150 combined years of experience in product innovation. We\u2019re ready to help you leverage the power of agile techniques and product intelligence. Get hands-on client team support with Vypr\u2019s\u00a0dedicated and experienced team of client managers and industry professionals<\/p>\n <\/div>\n <\/div>\n
\n ![](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/VYPR_EUROPCAR_v09.Sub_.03_1-93005-300x169.jpg\")
\n \n Cost and time-saving<\/h3>\n
Implementing an agile innovation framework allows you to not only anticipate consumer responses but access them in real time. This prevents the need for costly and time-consuming changes further down the line.<\/p>\n <\/div>\n <\/div>\n
\n \n Robust methodology<\/h3>\n
Our steers (Vypr\u2019s unique question format) offer straightforward, monadic and comparative methodologies for thorough testing. This includes A\/B blind tests and testing new ideas against competitors on the market.<\/p>\n <\/div>\n <\/div>\n
<\/div><\/div><\/div>\n\n <\/div>\n
\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/section>\n\n\n\nWhat is agile innovation?<\/h2>\n\n\n\n
‘Agile’ is a way of thinking about and structuring your product development process. Agile Innovation is a methodology that carries across all departments in a company committed to growth through innovation.<\/p>\n\n\n\n
Streamline your product innovation process with an agile approach. An agile innovation strategy involves adopting a flexible, feedback-driven collaborative system throughout your innovation process. This strategy relies on high frequency, iterative improvement, encouraging flexibility and quick responses to validated feedback.<\/p>\n<\/div>\n\n\n\n
In this Section<\/h2>\n\n\n - How does agile Innovation work?<\/a><\/li>\n \n
- Why is agile innovation important for NPD?<\/a><\/li>\n \n
- Learn more about agile innovation<\/a><\/li>\n \n
- Book demo<\/a><\/li>\n \n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n
<\/figure>\n<\/div>\n\n\n\n\nHow does agile innovation work?<\/h2>\n\n\n\n
‘Agile’ was originally found in software development. We have adapted and refined the principles to work seamlessly with your product development, no matter the industry you\u2019re in.<\/p>\n\n\n\n
We integrate design, product and marketing functions and focus heavily on micro-testing at every stage. This allows stakeholders and, crucially, consumers to validate ideas before they become a potentially expensive reality.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\nMicro-testing at every stage<\/h2>\n\n\n\n
Micro-testing means testing all aspects of your product at every stage of the process. You\u2019ll have access to the Vypr Community, an engaged group of over 75,000 vetted consumers. <\/p>\n\n\n\n
Our community provides fast, reliable insights on every aspect of your product through our mobile-only consumer app.<\/p>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nData-driven product optimisation<\/h2>\n\n\n\n
Continually improve and refine your products using our reliable quantitative and qualitative data insights to carry out successful innovation strategies. <\/p>\n\n\n\n
This allows you to make data-driven decisions based on real consumer responses every step of the way.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\nEarly consumer product validation<\/h2>\n\n\n\n
Tailor your products exactly to what your market is looking for by involving your target consumers early on in the product development process. <\/p>\n\n\n\n
The agile innovation approach helps prevent costly changes at the end of the product development cycle and increases your chances of success.<\/p>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n Why is agile innovation important for new product development (NPD)?<\/h1>\n\n\n
Agile innovation strategies help you adapt your products as you develop them to create a final product consumers will love. This advanced feedback gives you and your team members a competitive edge.<\/p>\n\n\n\n
An agile product development life cycle helps you:<\/p>\n\n\n\n
\n- Respond more quickly <\/strong>to changes in consumer preferences<\/li>\n\n\n\n
- Reduce the risk<\/strong> of failure <\/strong>by micro-testing at every stage<\/li>\n\n\n\n
- Improve customer satisfaction<\/strong> through comprehensive feedback from real people<\/li>\n\n\n\n
- Launch products faster <\/strong>by accessing better data sooner<\/li>\n\n\n\n
- Adapt and change priorities<\/strong> quickly by identifying potential blockers early<\/li>\n\n\n\n
- Increase team productivity<\/strong> by adopting agile principles that streamline internal processes<\/li>\n<\/ul>\n\n\n\n
Our goal is to help you build better products by understanding changing consumer behaviour through fast, cost-effective consumer insight. Our agile methodology and behavioural science-backed product intelligence platform enable you to tailor your products to consumer needs at every step.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n\n Data-driven agile innovation methods<\/h2><\/div><\/div>\n\n\n\n \n \n \n \n Consumer data from real people<\/h3>\n
Get fast, robust insights from real people with our mobile-first consumer panels.\u00a0During the agile product development process, you can\u00a0get real consumer feedback on every product element, including the product name, packaging and messaging.<\/p>\n <\/div>\n <\/div>\n
\n \n \n Expert support<\/h3>\n
The Vypr support team has over 150 combined years of experience in product innovation. We\u2019re ready to help you leverage the power of agile techniques and product intelligence. Get hands-on client team support with Vypr\u2019s\u00a0dedicated and experienced team of client managers and industry professionals<\/p>\n <\/div>\n <\/div>\n
\n \n \n Cost and time-saving<\/h3>\n
Implementing an agile innovation framework allows you to not only anticipate consumer responses but access them in real time. This prevents the need for costly and time-consuming changes further down the line.<\/p>\n <\/div>\n <\/div>\n
\n \n Robust methodology<\/h3>\n
Our steers (Vypr\u2019s unique question format) offer straightforward, monadic and comparative methodologies for thorough testing. This includes A\/B blind tests and testing new ideas against competitors on the market.<\/p>\n <\/div>\n <\/div>\n
<\/div><\/div><\/div>\n\n <\/div>\n
<\/figure>\n<\/div>\n\n\n\nHow does agile innovation work?<\/h2>\n\n\n\n
‘Agile’ was originally found in software development. We have adapted and refined the principles to work seamlessly with your product development, no matter the industry you\u2019re in.<\/p>\n\n\n\n
We integrate design, product and marketing functions and focus heavily on micro-testing at every stage. This allows stakeholders and, crucially, consumers to validate ideas before they become a potentially expensive reality.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
Micro-testing at every stage<\/h2>\n\n\n\n
Micro-testing means testing all aspects of your product at every stage of the process. You\u2019ll have access to the Vypr Community, an engaged group of over 75,000 vetted consumers. <\/p>\n\n\n\n
Our community provides fast, reliable insights on every aspect of your product through our mobile-only consumer app.<\/p>\n<\/div>\n\n\n\n
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<\/figure>\n<\/div>\n\n\n\nData-driven product optimisation<\/h2>\n\n\n\n
Continually improve and refine your products using our reliable quantitative and qualitative data insights to carry out successful innovation strategies. <\/p>\n\n\n\n
This allows you to make data-driven decisions based on real consumer responses every step of the way.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
Early consumer product validation<\/h2>\n\n\n\n
Tailor your products exactly to what your market is looking for by involving your target consumers early on in the product development process. <\/p>\n\n\n\n
The agile innovation approach helps prevent costly changes at the end of the product development cycle and increases your chances of success.<\/p>\n<\/div>\n\n\n\n
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n Why is agile innovation important for new product development (NPD)?<\/h1>\n\n\n
Agile innovation strategies help you adapt your products as you develop them to create a final product consumers will love. This advanced feedback gives you and your team members a competitive edge.<\/p>\n\n\n\n
An agile product development life cycle helps you:<\/p>\n\n\n\n
- \n
- Respond more quickly <\/strong>to changes in consumer preferences<\/li>\n\n\n\n
- Reduce the risk<\/strong> of failure <\/strong>by micro-testing at every stage<\/li>\n\n\n\n
- Improve customer satisfaction<\/strong> through comprehensive feedback from real people<\/li>\n\n\n\n
- Launch products faster <\/strong>by accessing better data sooner<\/li>\n\n\n\n
- Adapt and change priorities<\/strong> quickly by identifying potential blockers early<\/li>\n\n\n\n
- Increase team productivity<\/strong> by adopting agile principles that streamline internal processes<\/li>\n<\/ul>\n\n\n\n
Our goal is to help you build better products by understanding changing consumer behaviour through fast, cost-effective consumer insight. Our agile methodology and behavioural science-backed product intelligence platform enable you to tailor your products to consumer needs at every step.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n\n Data-driven agile innovation methods<\/h2><\/div><\/div>\n\n\n
\n\n\n\n \nConsumer data from real people<\/h3>\n
Get fast, robust insights from real people with our mobile-first consumer panels.\u00a0During the agile product development process, you can\u00a0get real consumer feedback on every product element, including the product name, packaging and messaging.<\/p>\n <\/div>\n <\/div>\n
\n\n \nExpert support<\/h3>\n
The Vypr support team has over 150 combined years of experience in product innovation. We\u2019re ready to help you leverage the power of agile techniques and product intelligence. Get hands-on client team support with Vypr\u2019s\u00a0dedicated and experienced team of client managers and industry professionals<\/p>\n <\/div>\n <\/div>\n
\n\n \nCost and time-saving<\/h3>\n
Implementing an agile innovation framework allows you to not only anticipate consumer responses but access them in real time. This prevents the need for costly and time-consuming changes further down the line.<\/p>\n <\/div>\n <\/div>\n
\n\nRobust methodology<\/h3>\n
Our steers (Vypr\u2019s unique question format) offer straightforward, monadic and comparative methodologies for thorough testing. This includes A\/B blind tests and testing new ideas against competitors on the market.<\/p>\n <\/div>\n <\/div>\n
<\/div><\/div><\/div>\n\n <\/div>\n - Reduce the risk<\/strong> of failure <\/strong>by micro-testing at every stage<\/li>\n\n\n\n
![\"\"](\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06.png\")
<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"