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{"id":11810,"date":"2023-11-05T23:03:23","date_gmt":"2023-11-05T23:03:23","guid":{"rendered":"https:\/\/designdevprogress.co.uk\/roi\/?page_id=11810"},"modified":"2023-11-10T19:07:53","modified_gmt":"2023-11-10T19:07:53","slug":"product-intelligence-platform","status":"publish","type":"page","link":"https:\/\/designdevprogress.co.uk\/roi\/product-intelligence-platform\/","title":{"rendered":"Product\u00a0Intelligence\u00a0Platform"},"content":{"rendered":"    <section id=\"hero\" class=\"bg-heroimage highlight-blue\" style=\"background-color: rgba(0,0,0,0.2);\">\n            <img loading=\"lazy\" decoding=\"async\" id=\"hero-background-image\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/hero-reports.jpg\" alt=\"\" width=\"1024\" height=\"576\">            <div class=\"content\">\n            <div class=\"col-container col-02\">\n                <div class=\"col\">\n                                            <h1>\n                            Product <span class=\"scribble-container\" data-scribble=\"line-03\">Intelligence<\/span> Platform                        <\/h1>\n                                                                <p data-pm-slice=\"1 1 []\">Empowers your business with robust and reliable customer data.<\/p>\n                                        <div class=\"col-container left\">\n                                                    <a href=\"https:\/\/designdevprogress.co.uk\/roi\/free-steer\/\" class=\"btn-box\">\n                                Try Vypr free                            <\/a>\n                                                                            <a href=\"#\" class=\"btn-box btn-scroll outline\">Learn more<\/a>\n                                            <\/div>\n                <\/div>\n                <div class=\"col\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n        \n        \n    <\/section>\n\n\n\n<div class=\"wp-block-group bg-grey\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">What is product intelligence?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To increase customer engagement and customer retention, it is essential to take a consumer-first approach in your product development process. That\u2019s why product intelligence is a crucial facet of modern product development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Product intelligence uses predictive consumer insights to inform product and brand decisions. This intelligence gives businesses greater insight into how customers feel about a certain product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer experience and user behaviour data can provide your business with actionable insights on how to pivot strategies and better reflect consumer needs. Having access to fast, cost-effective consumer insights also helps drive agile processes, as product teams don\u2019t have to sift through long customer interviews for research.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top bg-dark-blue highlight-pink sidebar is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">In this Section<\/h2>\n\n\n<ul class=\"anchor-scroll\">            <li><a href=\"#what-is-vypr\">What is Vypr?<\/a><\/li>\n    \n            <li><a href=\"#how-does-it-work\">How does it work<\/a><\/li>\n    \n            <li><a href=\"#book-demo\">Book your demo<\/a><\/li>\n    \n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"what-is-vypr\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"steer-overlay\">\n\n    <div class=\"chart-steer-container\">\n                    <p><b>Have you ever bought a Product Exclusive that was only available in a certain retailer?<\/b><\/p>\n        \n        \n            <div class=\"chart-row\" data-name=\"result1\" data-val=\"65\">\n                <div class=\"label\">\n                    <div class=\"label-title\">Yes<\/div>\n                    <div class=\"label-pct\"><span class=\"pct\">0<\/span>%<\/div>\n                <\/div>\n                <div class=\"result\">\n                    <div class=\"resultanim\"><\/div>\n                <\/div>\n            <\/div>\n\n        \n            <div class=\"chart-row\" data-name=\"result1\" data-val=\"19\">\n                <div class=\"label\">\n                    <div class=\"label-title\">No<\/div>\n                    <div class=\"label-pct\"><span class=\"pct\">0<\/span>%<\/div>\n                <\/div>\n                <div class=\"result\">\n                    <div class=\"resultanim\"><\/div>\n                <\/div>\n            <\/div>\n\n        \n            <div class=\"chart-row\" data-name=\"result1\" data-val=\"17\">\n                <div class=\"label\">\n                    <div class=\"label-title\">Unsure<\/div>\n                    <div class=\"label-pct\"><span class=\"pct\">0<\/span>%<\/div>\n                <\/div>\n                <div class=\"result\">\n                    <div class=\"resultanim\"><\/div>\n                <\/div>\n            <\/div>\n\n        \n                    <p class=\"footnote\">Sent to a Nationally Representative sample<\/p>\n        \n    <\/div>\n\n<\/div>\n\n<div class=\"steer-image-circle\"><img decoding=\"async\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/steer-faces-07-600x600.jpg\" alt=\"\" \/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What is Vypr?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our advanced product intelligence platform helps companies develop and optimise more successful products with a faster time to market. By incorporating our platform into your suite of business intelligence tools, you can create products that improve customer satisfaction and increase customer lifetime value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vypr is designed to provide consumer intelligence for manufacturers and retailers alike, including managerial teams in Insight, Product development, Innovation, Category and Marketing. We ensure that you can easily collaborate across the entire development process to achieve unparalleled product success.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/book-a-demo\/\">Book demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Take the guesswork out of decision-making<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Replace blind assumptions with data-driven decisions. Vypr puts the consumer at the heart of the development process right from the start. Your consumers tell you exactly what works for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This predictive consumer intelligence accelerates your product process by giving you rapid, low-cost product data to support your ideas at every stage.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/book-a-demo\/\">Book demo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"steer-overlay\">\n\n    <div class=\"chart-steer-container\">\n                    <p><b>Do you buy own-label products when shopping in-store or online?<\/b><\/p>\n        \n        \n            <div class=\"chart-row\" data-name=\"result1\" data-val=\"9\">\n                <div class=\"label\">\n                    <div class=\"label-title\">I only buy own-label products<\/div>\n                    <div class=\"label-pct\"><span class=\"pct\">0<\/span>%<\/div>\n                <\/div>\n                <div class=\"result\">\n                    <div class=\"resultanim\"><\/div>\n                <\/div>\n            <\/div>\n\n        \n            <div class=\"chart-row\" data-name=\"result1\" data-val=\"51\">\n                <div class=\"label\">\n                    <div class=\"label-title\">I only buy some own-label products and prefer them to brands<\/div>\n                    <div class=\"label-pct\"><span class=\"pct\">0<\/span>%<\/div>\n                <\/div>\n                <div class=\"result\">\n                    <div class=\"resultanim\"><\/div>\n                <\/div>\n            <\/div>\n\n        \n            <div class=\"chart-row\" data-name=\"result1\" data-val=\"38\">\n                <div class=\"label\">\n                    <div class=\"label-title\">I sometimes buy some own-label but prefer branded products<\/div>\n                    <div class=\"label-pct\"><span class=\"pct\">0<\/span>%<\/div>\n                <\/div>\n                <div class=\"result\">\n                    <div class=\"resultanim\"><\/div>\n                <\/div>\n            <\/div>\n\n        \n            <div class=\"chart-row\" data-name=\"result1\" data-val=\"1\">\n                <div class=\"label\">\n                    <div class=\"label-title\">I only buy branded products<\/div>\n                    <div class=\"label-pct\"><span class=\"pct\">0<\/span>%<\/div>\n                <\/div>\n                <div class=\"result\">\n                    <div class=\"resultanim\"><\/div>\n                <\/div>\n            <\/div>\n\n        \n        \n    <\/div>\n\n<\/div>\n\n<div class=\"steer-image-circle\"><img decoding=\"async\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/steer-faces-04-600x600.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/system1-system2.png\" alt=\"\" class=\"wp-image-12410\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/system1-system2.png 700w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/system1-system2-300x300.png 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/system1-system2-150x150.png 150w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/system1-system2-600x600.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Built on science<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our product intelligence platform is built on the latest research in behavioural science. We turn decision-making into a science with data-driven product optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through our agile, evidence-based approach, Vypr helps you predict which ideas will fail or succeed at every stage of the product process.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/science\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Customer data from real people<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want accurate consumer data, you need answers from real people. Vypr harnesses behavioural data through our mobile-first app from an engaged Vypr Community of over 75,000 users. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Vypr, we strive to collect highly reliable consumer data. Our community is proprietary, allowing us to properly engage&nbsp;them and avoid \u2018click for cash\u2019 consumers.&nbsp;We give our consumers integrity scores and remove \u2018bad actors\u2019 with no&nbsp;hesitation. The process ensures robust, reliable data from real people.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/vypr-community\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-05.png\" alt=\"\" class=\"wp-image-10609\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-05.png 1000w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-05-300x300.png 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-05-150x150.png 150w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-05-768x768.png 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-05-600x600.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-04.png\" alt=\"\" class=\"wp-image-10606\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-04.png 1000w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-04-300x300.png 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-04-150x150.png 150w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-04-768x768.png 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-04-600x600.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Accelerate your product processes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agile product development principles sit at the heart of what we do, resulting in:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased efficiency \u2014 By lowering costs whilst increasing success rates<\/li>\n\n\n\n<li>Faster product-to-market turnaround \u2014 By allowing you to spend less time in endless decision discussions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This simply means&nbsp;<strong>better products faster<\/strong>. Vypr delivers these benefits by incorporating agile principles into your existing workflow, replacing wasteful processes that, quite literally, cost the earth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, combining agile principles with predictive consumer intelligence can help you achieve unparalleled success.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/book-a-demo\/\">Book a demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Make better decisions and deliver winning products with Vypr<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Vypr, you can optimise and speed up the product development process through our robust consumer insight. Test concepts and acquire valuable information from your target consumer segment for insights on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market intelligence<\/li>\n\n\n\n<li>Product format<\/li>\n\n\n\n<li>Product names<\/li>\n\n\n\n<li>Packaging design<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Marketing messages<\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our product intelligence platform facilitates data-driven decision-making that is critical to expediting the product development cycle.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/free-steer\/\">Try Vypr free<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06.png\" alt=\"\" class=\"wp-image-10607\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06.png 1000w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06-300x300.png 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06-150x150.png 150w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06-768x768.png 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06-600x600.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"how-does-it-work\" class=\"wp-block-group bg-lilac highlight-blue has-light-green-cyan-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">How does Vypr work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Evidence-based decision-making creates products that instantly resonate with consumers, giving you a unique competitive edge. This ultimately leads to better products faster \u2014 be it for new product development (NPD) or product innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Vypr, you gain access to the Vypr Community \u2013 a large, diverse and exclusive community of consumers. Using our unique platform to create steers (the questions you ask our community), you can achieve a sophisticated understanding of consumer intent. Our product analytics tool can help you report on that product intelligence data to inform your product development at every stage.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns columns-box is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-1024x576.jpg\" alt=\"\" class=\"wp-image-10045\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-1024x576.jpg 1024w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-300x169.jpg 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-768x432.jpg 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-1536x864.jpg 1536w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Upload your brand or product questions onto our simple-to-use desktop platform. Our expert team will guide you in creating concise and clear questions that ensure data reliability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once launched, your questions become live steers delivered to our diverse and vast Vypr Community via the mobile app.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/pexels-emmanuel-ikwuegbu.finaljpg-1-1024x590.jpg\" alt=\"\" class=\"wp-image-12929\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/pexels-emmanuel-ikwuegbu.finaljpg-1-1024x590.jpg 1024w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/pexels-emmanuel-ikwuegbu.finaljpg-1-300x173.jpg 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/pexels-emmanuel-ikwuegbu.finaljpg-1-768x442.jpg 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/pexels-emmanuel-ikwuegbu.finaljpg-1-1536x885.jpg 1536w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/pexels-emmanuel-ikwuegbu.finaljpg-1-2048x1180.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our mobile app sends a notification to customers to let them know a new steer is available. Our steers use behavioural science principles to encourage quick and instinctive System 1 responses. This is how we increase engagement and enhance data integrity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The quantitative and qualitative data we collect through the Vypr app is analysed and swiftly sent back to you.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-03-1024x576.jpg\" alt=\"\" class=\"wp-image-12506\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-03-1024x576.jpg 1024w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-03-300x169.jpg 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-03-768x432.jpg 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-03-1536x864.jpg 1536w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-03.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Armed with reliable data analysis and actionable insights, you can gain an in-depth understanding of consumer intent, preferences and user behaviour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In rapidly evolving markets, gaining critical insights into customer behaviour and attitudes within your target segment is paramount for product success. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/free-steer\/\">Try Vypr free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<section id=\"quote-random\">                <img decoding=\"async\" id=\"quote-random-background-image\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/thegymkitchen-1024x680.jpg\" alt=\"\" \/>\n                                    <div class=\"content\">\n                        <div class=\"quote-content bg-dark-blue highlight-yellow\">\n\n                            <div class=\"quote-logo\">\n                                 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/logo-thegymkitchen-150x150.jpg\" alt=\"The Gym Kitchen\" width=\"150\" height=\"150\" \/>\n                            <\/div>\n\n                            <svg viewBox=\"0 0 60 40\" class=\"scribble 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d=\"M22.4,24c-0.2-0.7-0.9-0.9-1.6-1c-1.3-0.2-0.5,1.8-0.2,2.4c1.7,3.5-3-0.5-3.9-1.1c-0.7-0.5-4.7-2.7-2.7-0.1 c1.3,1.7,2.9,3.3,4.4,4.9c0.1,0.2,2,2.5,1.4,2.2c-1.8-0.6-3.4-2.6-4.8-3.7c-1.6-1.2-3.2-2.3-4.8-3.4c-0.1-0.1-3-1.6-2.5-0.7 c0.8,1.7,2.9,3.1,4.4,4.3c2.2,1.9,4.9,3.7,6.7,6c1.5,2-4.4-2.4-6.6-3.7c-1.8-1.1-3.8-2.7-5.9-3.5c-1-0.4-0.3,0.5-0.1,0.8 c0.9,1.1,2,2.2,2.9,3.3c0.5,0.6,2.8,2.7,2.9,3.8c0.1,0.5-2.9-0.6-3.2-0.8\"\/>\n                                <path class=\"scribble-path delay01\" d=\"M46.3,24.6c-0.3-0.6-3.1-2.7-2.6-1.4c0.4,1.1,1.2,2,1.9,2.9c0.1,0.2,1.9,2.6,0.8,2.2c-2.5-1-4.6-2.9-7.1-3.9 c-1.4-0.5-2.5-0.3-1.2,1.1c1.7,1.8,3.6,3.5,5.1,5.6c1.8,2.6-2.7-1.1-3.1-1.4c-1.9-1.3-3.9-2.6-6-3.3c-1.6-0.5-0.2,1,0.2,1.6 c2.3,2.6,10,9.4,7,7.7c-3.4-2-7.2-5.1-11.2-5.7c-1.5-0.2,1.1,1.7,1.3,1.9c1.8,1.5,3,2.9,3.6,4.9\"\/>\n                            <\/svg>\n\n                            <div class=\"primary-quote\">\n                                \u201cThe flexibility of Vypr allowed us to access and build our target audience, asking them specific questions about new products, flavours and everything and anything we really wanted.\u201d                            <\/div>\n                            <p class=\"primary-quote-author highlight-color\">\n                                <span class=\"primary-quote-author\">Segun Akinwoleola<\/span>, <br \/>\n                                <span class=\"primary-quote-authortitle\">Founder of The Gym Kitchen<\/span>\n                            <\/p>\n                            <p><a href=\"https:\/\/designdevprogress.co.uk\/roi\/oscar-mayer-and-the-gym-kitchen\/\">Read more<\/a><\/p>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\n\n\n<div id=\"book-demo\" class=\"wp-block-group bg-green highlight-blue\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Drive your product development with Vypr<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vypr is the world\u2019s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast cost-effective consumer insight.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/book-a-demo\/\">Book demo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01.png\" alt=\"\" class=\"wp-image-9669\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01.png 1000w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01-300x300.png 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01-150x150.png 150w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is product intelligence? To increase customer engagement and customer retention, it is essential to take a consumer-first approach in your product development process. That\u2019s why product intelligence is a crucial facet of modern product development. Product intelligence uses predictive consumer insights to inform product and brand decisions. This intelligence gives businesses greater insight into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"resources":[],"class_list":["post-11810","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Intelligence Platform - Consumer Insights<\/title>\n<meta name=\"description\" content=\"Vypr&#039;s robust product intelligence platform helps you answer those difficult questions - like what is the right price, packaging or branding? Try Vypr for free!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Intelligence Platform - Consumer Insights\" \/>\n<meta property=\"og:description\" content=\"Vypr&#039;s robust product intelligence platform helps you answer those difficult questions - like what is the right price, packaging or branding? 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