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{"id":10696,"date":"2023-10-27T12:31:42","date_gmt":"2023-10-27T11:31:42","guid":{"rendered":"https:\/\/designdevprogress.co.uk\/roi\/?page_id=10696"},"modified":"2023-11-10T07:56:38","modified_gmt":"2023-11-10T07:56:38","slug":"vypr-community","status":"publish","type":"page","link":"https:\/\/designdevprogress.co.uk\/roi\/vypr-community\/","title":{"rendered":"Vypr Community"},"content":{"rendered":"    <section id=\"hero\" class=\"bg-lilac highlight-blue\" >\n            <div class=\"content\">\n            <div class=\"col-container col-02\">\n                <div class=\"col\">\n                                            <h1>\n                            Vypr <span class=\"scribble-container\" data-scribble=\"line-03\">Community<\/span>                        <\/h1>\n                                                                <p data-pm-slice=\"1 1 []\">Create better products faster with responses from our proprietary consumer panel, the Vypr Community. Enhance your research by placing the shopper\u2019s voice at the heart of your product innovation process.<\/p>\n                                        <div class=\"col-container left\">\n                                                    <a href=\"https:\/\/designdevprogress.co.uk\/roi\/book-a-demo\/\" class=\"btn-box\">\n                                Try Vypr free                            <\/a>\n                                                                            <a href=\"#\" class=\"btn-box btn-scroll outline\">Learn more<\/a>\n                                            <\/div>\n                <\/div>\n                <div class=\"col\">\n                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-05.png\" alt=\"\" width=\"1000\" height=\"1000\" \/>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        \n        \n    <\/section>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Our community<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Vypr Community is made up of over 75,000 participants and is uniquely ours. With our proprietary panel, we are able to control the sample design, recruitment of consumers and the ongoing data quality to our own high standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We ensure that our consumer community is representative of the populations in key geo-demographic criteria, including but not limited to age, gender and region. You can even access hard-to-reach audiences thanks to our tailored solutions. This allows you to explore results at a granular level.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top bg-dark-blue highlight-pink sidebar is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">In this Section<\/h2>\n\n\n<ul class=\"anchor-scroll\">            <li><a href=\"#vetted-community\">Vetted community<\/a><\/li>\n    \n            <li><a href=\"#segmentation\">Segmentation<\/a><\/li>\n    \n            <li><a href=\"#rapid-responses\">Rapid Responses<\/a><\/li>\n    \n            <li><a href=\"#feedback\">Qualitative or quantitative feedback<\/a><\/li>\n    \n            <li><a href=\"#consumer-insight\">Why is consumer insight important<\/a><\/li>\n    \n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"vetted-community\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01.png\" alt=\"\" class=\"wp-image-9669\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01.png 1000w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01-300x300.png 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01-150x150.png 150w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/example-graphic-01-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Vetted community<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We put a lot of emphasis and effort on recruitment. We target specific profiles during our recruitment process and use pre-vetted sources to carry out further validation checks. This is to ensure that all community members who participate are providing reliable, trustworthy data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure that you only receive robust and reliable feedback, we also run a series of integrity steers on a monthly basis. We evaluate members&#8217; responses and permanently remove participants who do not comply with our standards.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"segmentation\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Segmentation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can publish steers (our version of questions) directly to the audience you\u2019d like to target. Vypr allows you to get feedback directly from your target audience to ensure you&#8217;re getting the most relevant and valuable insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll get deep insights into your specific target audience&#8217;s opinions, habits and interests to help you drive product or brand success. Your dedicated customer growth partner will work with you to identify the ideal target group for your particular product.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-05-1024x576.jpg\" alt=\"\" class=\"wp-image-12510\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-05-1024x576.jpg 1024w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-05-300x169.jpg 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-05-768x432.jpg 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-05-1536x864.jpg 1536w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/11\/screenmockups-19x9-05.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"rapid-responses\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-1024x576.jpg\" alt=\"\" class=\"wp-image-10045\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-1024x576.jpg 1024w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-300x169.jpg 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-768x432.jpg 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-1536x864.jpg 1536w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/C3688-4244627-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Rapid responses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make better, faster product decisions with predictive insights from our community. Using the best engagement motivators, we ensure unmatched steer response times to accelerate your consumer research. We apply behavioural science to our platform&#8217;s methodology to ensure we collect valuable data of the highest quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of providing long-winding questionnaires, we use short, fast and monadic steers that encourage respondents to provide quick responses. This allows you to get rapid insights at any stage of your product development process to drive agile decision-making.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"feedback\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Qualitative or quantitative feedback<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Get consumer feedback on your company&#8217;s products within hours of publishing your steers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are various types of steers you can use to gain quantitative or qualitative data from the Vypr Community. These can include text insights or video replies (also called VyPops).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test any criteria of your product or services at any stage of the product development cycle.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/screen-16x9-01-1024x576.jpg\" alt=\"\" class=\"wp-image-9705\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/screen-16x9-01-1024x576.jpg 1024w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/screen-16x9-01-300x169.jpg 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/screen-16x9-01-768x432.jpg 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/screen-16x9-01-1536x864.jpg 1536w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/09\/screen-16x9-01.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"consumer-insight\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-03.png\" alt=\"\" class=\"wp-image-10608\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-03.png 1000w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-03-300x300.png 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-03-150x150.png 150w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-03-768x768.png 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-03-600x600.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Why is consumer insight important for product development?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In today&#8217;s consumer market, fast and reliable data is more crucial than ever. Vypr helps you stay ahead of the competition and consumer trends with actionable insights directly from the people who matter most: your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We help you build better products that your target demographic groups will truly love, with robust and fast insights from the Vypr Community. We ensure the highest data quality by moderating our consumer community and applying behavioural science to our methodologies. This allows you to focus on creating products that reflect shopper behaviour, needs, preferences and interests \u2014 and anticipate upcoming consumer trends.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group bg-green highlight-blue\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Get robust and reliable consumer intelligence with Vypr<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Vypr is the world&#8217;s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Get cost-effective, fast insights directly from your target market to make better products with our consumer panel, the Vypr Community.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/designdevprogress.co.uk\/roi\/book-a-demo\/\">Book demo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06.png\" alt=\"\" class=\"wp-image-10607\" srcset=\"https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06.png 1000w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06-300x300.png 300w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06-150x150.png 150w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06-768x768.png 768w, https:\/\/designdevprogress.co.uk\/roi\/wp-content\/uploads\/2023\/10\/example-graphic-06-600x600.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our community The Vypr Community is made up of over 75,000 participants and is uniquely ours. With our proprietary panel, we are able to control the sample design, recruitment of consumers and the ongoing data quality to our own high standards. We ensure that our consumer community is representative of the populations in key geo-demographic [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"resources":[],"class_list":["post-10696","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vypr Community - Our Proprietary Consumer Panel | Vypr<\/title>\n<meta name=\"description\" content=\"The Vypr Community is a proprietary consumer panel of over 75,000 users who provide rapid, robust feedback to help you build better products. 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